(note: installation shots at bottom!)
Hypermedia in Critical Mass
Hyperis a prefix in loanwords from Greek, where it means “over”, usually implying exaggeration or excess – it is used to express the idea of motion over and beyond a place or point. Mediais of Latin origin, denoting the means of visual or audio communication that reaches and influences people widely. We live in a non-linear world – life rarely flows in orderly straight lines. Ever since the early days of the Internet, our brains have been learning to access information in a nonlinear way, too. Geopolitics, weather patterns, natural disasters, cultural events – everything comes to us via videos, graphics, sound bites, hyper-linked text, and the photographic image. A multitude of communication layers can exist in even the most simple of events, instantly redirecting our attention to another source of information.
The work of these seven photographic artists gives us visual information from more than one source or direction – their work is richly layered with different levels of meaning. Or – different layers produce an evolved story. There is a little bit of “overdrive” happening, but this is what makes this imagery both interactive and compelling. Take the time to consider the thoughtfully crafted dimensions, absorb the subtleties in the details, and do not forget to take note of the humanity of their messages.
– Laura Moya, Director, Photolucida
Installation shots courtesy Barbara Kyne:
Lishui Photo Festival shots courtesy Guo Jing: